In a context in which men’s relationships to dress, fashion and style are only just beginning to receive serious academic attention, this article presents the findings of a small-scale qualitative study in which older men’s ‘fashion narratives’ were collected via in-depth interviews and photographs. It is sometimes assumed that older people are uninterested in engaging with fashion and that this is especially so for men. Twigg, for example, suggests that what is more significant for older men is the attraction not of new, but old clothes and of established forms of dress that leaves the individual free not to engage with the realm of consumption; and that such disengagement explains a conservatism underlying the dress of the old, where the changes of the fashion cycle have ceased to exert their cultural pull. The participants in this study contravened this assumption. Their stories reveal the intimate relationship between fashion, style and the construction of identity, in particular, components of the individualism which, despite a narrower clothing ‘menu’ than that available to women, is carried through into older age. you can check our premium shirts of trrendz.